Viral marketing is the latest trend in online marketing tools, also known as “pass-along” marketing, “tell a friend to a friend” and “evangelism”. Consumers talk to each other about a product, service or website. The so-called “word of mouth” marketing phenomenon saves companies huge advertising costs.
The promotional effort in viral marketing is designed to entice visitors to an online site and get them to pass on a marketing message for a product, with an attractive incentive. Incentives range from a free product to a discount coupon. However, one of the most effective ways to spread enthusiasm for a product is through games. Games are not just fun, they are powerful viral products used for traffic generation, training, and education.
Viral marketing games are rapidly gaining popularity. Such online game contests allow the user to play an online game with a free product as a prize. At the end of the game, the user is redirected to your product site. This ensures a steady stream of visitors to your site and also encourages repeat visits – the two goals of viral marketing.
There are award-winning viral games. Millions of people have played original and addictive games that have greatly increased brand awareness and customer acquisition for brand owners. A good example is the very popular Simpsons games that are made for the new Simpsons movie and Extreme Pamplona, a game made for Rexona, which has been played millions of times. MTV is going to spend millions of dollars on online games to promote it. The reach of these campaigns demonstrates that viral is not limited to teen and adult gaming or entertainment brands. Big brands, from Levi Strauss and Fox Television to traditional workhorses like The New York Times, Sports Illustrated or Lucky, are popping up everywhere in the blogosphere and on message boards.
Viral advertising bounces like crazy on the Internet. Yes, it is 2007 in the world of viral marketing and Internet users are not so easily impressed with any game, contest or video clip. As technology has evolved, online gaming has also improved. Since the first invention 바카라사이트 of games on computers there have been leaps and bounds in terms of technology and programming software used to develop games.
Every day new games appear [http://www.gamenode.com/flashnewgames.html] on the viral market. These online games cover all categories and needs of consumers. You can target any demographic: moms, dads, teachers, primetime TV loyalists, city dwellers, country folk, etc. Just name the game and you can find action games, action games, arcade games, board and card games, classic games, fighting games. , puzzle and word games, car and racing games, shooting games, skill games, sports games and strategy games.
Most of us who use computers for different purposes nowadays would admit that playing games was the first reason of attraction towards computers. Almost everyone would admit that their first interaction with computers was playing games on them. Even now, among the millions of people who sit in front of a computer, the vast majority would admit that they are still addicted to gaming experiences on computers for long hours at a time.